September 19th, 2017
15 years of marketing success, growth and support for our clients. When it comes to our birthday, we just want to share our good wishes and cheer, to tell you we care. Nice people like you are great to work with and we hope to strengthen and make many more amazing relationships. On behalf of […]
Read PostMarch 11th, 2013
What is a brand? A brand isn’t just a logo, it’s the perception that a customer has about a product or service. Jerry McLaughlin of Forbes Magazine explores this idea in his article “What is a brand, anyway?”. He delves into the history of the word from it’s origins as a cattle marking system to […]
Read PostMarch 27th, 2012
STEP 1: Find the “Competition” They “offer” supposedly what you do… but do they? Can you improve on what they have currently? Figure out what you have and what they don’t and what they have and you don’t. Then add to your list of products or services. Step up your game! Try catering to more […]
Read PostSeptember 07th, 2011
1. Extreme opinions 2. Have some sort of consistent anticipated content 3. Introduce friends who can help, to friends who need help 4. Think of free advertising: refer and promote (you and others) 5. Be social (it helps to have tech savvy family and friends) 6. Just type…. be spontaneous 7. Have a question and […]
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July 28th, 2011
BLACK – POWERFUL, SOPHISTICATED, STRONG, MAGICAL, OMINOUS AND EXPENSIVE APRICOT – HEALTHY, FRIENDLY, CHEERFUL, INVIGORATING, TASTY, FRUITY AND WARM BISQUE – COMFORTING, GENTLE, DELICATE, SWEET, HAPPY, FLORAL, SPRING-LIKE, BABYISH AND FEMININE BRICK – STRONG, FRIENDLY, ROBUST, EARTHY, RICH, MAJESTIC AND WARM BRIGHT GOLD – RADIANT, CHEERFUL, STIMULATING, ENERGIZING, INVIGORATING, SUNNY, FLORAL, FRUITY AND WARM BRIGHT […]
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July 20th, 2011
COLOUR IS EVERYWHERE IN BUSINESS, IN LIFE, ON THE WEB AND THE WORLD OF SALES! THERE IS DEFINITELY A PSYCHOLOGY BEHIND COLOURS. YOU CAN CONVEY POSITIVE AND NEGATIVE EMOTIONS. HERE ARE SOME BREAKDOWNS OF WHAT COLOURS MEAN AND HOW THEY EFFECT PEOPLE. THE SYMBOLISM OF BASIC COLOURS RED– Energy, warmth, strength, excitement, love and dominance PURPLE– […]
Read PostJune 24th, 2011
Consumers spent only 74 minutes online per day, compared to 84 minutes spent interacting with mobile apps every day…
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June 10th, 2011
1. Get Prepared – Have you done this in the past? What were the results? – Ask around about other’s experiences – learn from it 2. Get your timing on point – Make sure to confirm timelines with printing company – Can you deliver it in the time frame you anticipate – Document results to […]
Read PostMay 11th, 2011
1. Don’t Rush the Process Take your time, and do it right the first time. It will save you a great deal of heartache and frustration – not to mention money. Learn as much as you possibly can about starting and running a business. 2. Have a Plan A business plan is like a road […]
Read PostApril 06th, 2011
As one of our best designers ever, we are pleased and elated at her return. After taken some time to find herself overseas, she has return fresh and inspired. ICONICA is lucky to have her back in our arms. She has such a great design eye and is always in high demand with our clients. […]
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