identity design Archives - Iconica Communications | Iconica Communications identity design Archives - Iconica Communications

identity design Archives - Iconica Communications Articles

March 03rd, 2026

Just Branded: The Jewish Genealogical Society of Greater Washington

We’re pleased to present the newly redesigned logo and website for the Jewish Genealogical Society of Greater Washington (JGSGW). Genealogy is more than research; it’s storytelling, connection, and preserving heritage. Founded in 1980, the JGSGW is a resource for family historians in Maryland, Virginia, and Washington, D.C. The Society supports genealogical research, fosters collaboration among […]

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A Contemporary Brand Identity for Helen Braithwaite

April 24th, 2025

A Contemporary Brand Identity for Helen Braithwaite

We recently had the pleasure of working with our valued long-time client, Toronto real estate agent Helen Braithwaite, to update her brand. Helen’s goal for the brand refresh was to better reflect her boutique-level, one-on-one approach to real estate. The new brand identity for Helen is a seamless blend of her favourite interior design and […]

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In the crowd - Iconica Communications

March 04th, 2025

Is Your Brand Missing the Key Ingredient to Stand Out?

In a sea of competition, it’s easy to overlook the one thing that could elevate your business above the noise. Many companies believe they have their branding figured out, but you may actually be missing a crucial element that truly connects with your audience. What if you’re unknowingly leaving opportunities on the table by not […]

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Lynne Elkind logo - Iconica Communications

January 23rd, 2025

A Bold New Brand Identity for Lynne Elkind

We recently had the opportunity to work with Lynne Elkind, a real estate agent in the Toronto area, to refresh her brand identity. Lynne approached us with a desire for something new and fresh – a design that would reflect her unique personal style. The goal was to create a brand that felt as lively as […]

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Helen Braithwaite branding

July 29th, 2024

Why and How Branding Can Transform Your Business and People’s Perception

Think about the biggest companies in the world. What do you associate them with? Coca-Cola and the colour red, or a polar bear. KFC and Colonel Sanders for a mascot. Roots Canada is even associated with beavers, camping, and the great outdoors. What do they all have in common? A brand. Having a brand isn’t […]

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RK Medical Aesthetics branding - Iconica Communications

January 09th, 2024

Just Branded: Medical Aesthetics By Dr. Rohit Kumar

We’re excited to unveil the refreshed branding and website for Dr. Rohit Kumar’s Medical Aesthetics Clinic. Our creative design harmoniously combines clean typographic messaging with a flexible colour palette of copper and neutral tones. Through an immersive process involving an evolutionary logo design, print marketing pieces, web design and an extensive social media and identity […]

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December 04th, 2018

Branding Favourites: Josh Levesque

There’s something about the combination of red, black and white that works so well. It can be bold, understated and dramatic all at the same time. Maybe that’s why it’s such a popular request for our branding projects. Here the combination works perfectly with a traditional font and dark backgrounds for a hint of city […]

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Kelly Allan Design - Iconica Communications

August 30th, 2018

Just Branded: Kelly Allan Design

We think that home stagers and stylists are the unsung heroes of the real estate business. Staging shows the true potential of a home, and can actually pack a big punch in increasing the final sale price! In our opinion, hands down the best staging in the GTA is done by Kelly Allan Design. With […]

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January 17th, 2018

Just Branded: Eileen Stewart

Here’s another recently completed real estate brand for Eileen Stewart! Eileen works mostly in West end Toronto, where neighbourhoods are known for their lush canopies of trees and natural park areas. We created a custom illustrated logo inspired by nature, using large leaves and branches as trees to best reflect the feeling of the West […]

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Jewish Genealogical Society of Toronto - Iconica Communications

April 21st, 2017

Just Branded: The Jewish Genealogical Society of Toronto

We’re happy to present our new logo design for the Jewish Genealogical Society of Toronto. Jewish genealogy and the study of one’s roots is one of the fastest growing movements within the international Jewish community. The Jewish Genealogical Society of Toronto provides a forum for the exchange of knowledge and information through meetings, workshops, newsletters, […]

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