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Newsletters

March 25th, 2024

The Power of Postcards and Printed Newsletters in Real Estate Marketing

Real estate marketing agents constantly seek innovative strategies to attract and nurture leads. Even with the rise in digital marketing, direct mailing of postcards and printed newsletters remains a time-tested tactic for engaging potential clients. It also helps build lasting relationships within a designated area. Read on to explore the benefits of using this tactic […]

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15% off Magnetic calendars - Iconica Communications

November 22nd, 2018

15% Off Magnetic Calendars

Are you looking for a great giveaway item that will be put to use and not discarded? Displayed on refrigerators at home and office filing cabinets, magnetic calendars are always visible. Promote your business with this a wonderful way to stay on your client’s mind all year long. The incredible prices below already have the […]

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Iconica's services

April 06th, 2016

Consistency in your marketing efforts

Bet you didn’t know we did all of this! One thing we hear far too often at Iconica is…“Wow! I had no idea you guys did that”. People are often shocked to find out all the services we offer and when they do it’s a total relief for them to realize all the different ways […]

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March 27th, 2012

5 Steps to have your Website be better than your Competition

STEP 1: Find the “Competition” They “offer” supposedly what you do… but do they?  Can you improve on what they have currently?  Figure out what you have and what they don’t and what they have and you don’t. Then add to your list of products or services. Step up your game! Try catering to more […]

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September 07th, 2011

How to become a Top Online Marketer in Twitter

1. Extreme opinions 2. Have some sort of consistent anticipated content 3. Introduce friends who can help, to friends who need help 4. Think of free advertising: refer and promote (you and others) 5. Be social (it helps to have tech savvy family and friends) 6. Just type…. be spontaneous 7. Have a question and […]

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A standard 12-section color wheel

July 28th, 2011

Meanings and Symbolisms for each individual Colour

BLACK – POWERFUL, SOPHISTICATED, STRONG, MAGICAL, OMINOUS AND EXPENSIVE APRICOT – HEALTHY, FRIENDLY, CHEERFUL, INVIGORATING, TASTY, FRUITY AND WARM BISQUE – COMFORTING, GENTLE, DELICATE, SWEET, HAPPY, FLORAL, SPRING-LIKE, BABYISH AND FEMININE BRICK – STRONG, FRIENDLY, ROBUST, EARTHY, RICH, MAJESTIC AND WARM BRIGHT GOLD – RADIANT, CHEERFUL, STIMULATING, ENERGIZING, INVIGORATING, SUNNY, FLORAL, FRUITY AND WARM BRIGHT […]

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Colorful pencils arranged in a circle with tips pointing inward on a dark background

July 20th, 2011

What colours mean and how they effect people?

COLOUR IS EVERYWHERE IN BUSINESS, IN LIFE, ON THE WEB AND THE WORLD OF SALES! THERE IS DEFINITELY A PSYCHOLOGY BEHIND COLOURS. YOU CAN CONVEY POSITIVE AND NEGATIVE EMOTIONS. HERE ARE SOME BREAKDOWNS OF WHAT COLOURS MEAN AND HOW THEY EFFECT PEOPLE. THE SYMBOLISM OF BASIC COLOURS RED– Energy, warmth, strength, excitement, love and dominance PURPLE– […]

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Red envelope in a white mailbox

June 10th, 2011

Build your Direct Mail Campaign in 10 Steps

1. Get Prepared – Have you done this in the past? What were the results? – Ask around about other’s experiences  – learn from it 2. Get your timing on point – Make sure to confirm timelines with printing company – Can you deliver it in the time frame you anticipate – Document results to […]

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April 06th, 2011

ICONICA would like to welcome back Lauren Britstone

As one of our best designers ever, we are pleased and elated at her return. After taken some time to find herself overseas, she has return fresh and inspired. ICONICA is lucky to have her back in our arms. She has such a great design eye and is always in high demand with our clients. […]

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March 17th, 2011

ICONICA Tip – Choosing your domain name for best SEO

Here is a tip to get the best Search Engine Optimization from your domain address… Get a great domain, and make sure it is/it has: • .com and a .ca extension • Short, memorable and has no dashes “-“ • Appears trustworthy • Has your keywords in it • Aged with history • Has natural […]

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